"What a thoroughly delightful book... At the end of the book, O’Keefe reveals the identity of the Average American, but it is the search itself - and the author’s exploration of the whole concept of being average - that makes this curious book so illuminating and enjoyable" - Booklist
"The journey toward run-of-the-mill has never been so remarkable"
- Newsweek
"The average just might become your ideal" - Time magazine
"Overturn[s] commonly held notions of what the average American does and thinks... Intriguing, combining as it does the elements of a detective story and the trivia interest of Ripley's Believe It or Not" - The New York Times
"A demographic portrait that is distinctly bottom-up" - The New Yorker
"Lessons about life that hit close to home" - "CBS Evening News"
"Great dinner conversation" - Martha Stewart on "Martha"
"A twist of the sharpest citrus peel" - The Independent (United Kingdom)
"An interesting discovery" - The Washington Post
"Fun and informative... Dozens of colorful characters"
- American Profile magazine, "Our Picks" selection
"A fun and fascinating story" - Catholic Digest, "Top Pick of the Month"
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